BMW Engineers Built An Electric M2 Prototype To Impress The Board Of Management [Video]

BMW M gives us a look at the development of their upcoming fully electric model.
A teaser video shows two early prototypes based on the i4 and the previous-gen M2.
The production EV will ride on the Neue Klasse architecture with a quad-motor setup.

BMW M is gearing up for the debut of its first fully electric model, marking the beginning of a new era for the brand. Before that happens, a new video series on YouTube gives us a sneak peek behind the scenes of the EV development, showing early BMW M prototypes and discussing their quad-motor powertrain.

The first episode of the “BMW M Electrified” series is focused on the preparation of the “Board Management Drive”. This secret test drive is for engineers to share their most exciting work with BMW’s entire Board of Management. This is a crucial milestone for the team, as the future of each project effectively depends …

Tags Brand Identity, Brand Management, Branding