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Bluesky growing in U.S.: What tech experts think [Video]

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Public Relations

Fourteen years ago, Don Spicer opened a Twitter account. It was a useful tool in in his professional life.

“When I was with public safety, I would engage with citizens,” said Spicer, a retired police officer who worked in media relations.

Spicer also used Twitter to follow local news, but he eventually became less active on the social media platform, which was renamed X in 2023.

“Over the last year or so I guess, it was getting increasingly negative, and I like to surround myself with more positivity,” said Spicer, who last week left X and switched to Bluesky, a platform that is new to the social media world and is now exploding in global popularity. “I found much of the content I went to Twitter for is starting to show up there, and …

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