The retailer unveils a refreshed online experience and new coveted brand offerings
NEW YORK, Sept. 4, 2024 /PRNewswire/ — Bluemercury, a neighborhood-based leading luxury beauty retailer and Macy’s, Inc. nameplate, today announced a rebranded digital presence along with several new brand partnerships. Aligned to its 25th anniversary, this marks the next step forward in the retailer’s ongoing omni evolution coined “The New Blue,” whereby it seeks to redefine modern luxury in beauty.
As part of this evolution, Bluemercury recently introduced an overhauled in-store retail design including hyper-personalized service offerings, highly curated assortments, and unmatched expertise courtesy of the brand’s Beauty Experts. “The New Blue” brick and mortar format is now present in eight locations across coveted U.S. neighborhoods with many more planned in the future. Now, this premium experience extends to Bluemercury’s revamped website, www.bluemercury.com, featuring an elevated aesthetic, easy-to-navigate format, educational blog, and the introduction of completely new …