As confirmed by Variety, the partnership between Columbia Records and ODD Atelier will kick off this October, when Jennie is slated to drop a new solo single, her first since 2023’s “You & Me,” which she performed all throughout BLACKPINK’s Born Pink world tour in 2022 and 2023.
Since setting up ODD Atelier, Jennie has gone on to do multiple projects across fashion, music, and entertainment. Among other things, she made her runway debut with Jacquemus in June, released collaborations with Brockhampton’s Matt Champion and Zico, and recorded various variety programs like Apartment 404 and My Name is Gabriel, which streams on Hulu. The star also teased an unreleased song in a Beats commercial this past June.
Since her contract expiration with YG Entertainment in late 2023, ODD Atelier has completely managed Jennie’s solo ventures. Fellow BLACKPINK members Lisa and Jisoo have also set up their own companies — LLOUD and BLISSOO…