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Bikesales unveils ‘A Lifetime of Bikes’ campaign with Two Tractors [Video]

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Global Marketing Strategies

Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.

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Bikesales, a subsidiary of Australian automative marketplace, carsales, has launched a new digital-led campaign: ‘A lifetime of bikes.’ Crafted in partnership with Melbourne-based creative and production agency, Two Tractors, the campaign celebrates motorcyclists’ lifelong love for riding.

Rafael Constantinou, executive general manager of marketing, content and customer at carsales, highlighted the increasing popularity of motorcycles as an alternative mode of transport in Australia.

“While Aussies may think of cars getting them from A to B, motorcycles are also becoming an alternative for many,” said Constantinou. 

“Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia.”

See also: Carsales welcomes Rafael Constantinou as executive general manager

The ads follows two characters as they traverse their personal journeys as motorcycle owners, from their …

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