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Big Brother Canada winner Kevin Jacobs drew on his experiences at Jewish summer camp for reality show strategies [Video]

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Global Marketing Strategies

The first Jewish person to ever win a North American season of the global franchise Big Brother did it in his home city of Toronto.

Kevin Jacobs, 28, won the 10th season of Big Brother Canada on May 5, beating out 15 other competitors to claim the $100,000 prize.

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Contestants on the serialized show are placed in a house at the beginning of the competition without any access to the outside world—although the outside world has complete access to them. Beyond the three hour-long episodes aired in primetime each week, footage from the house is broadcast for fans to follow at all times.

Over 70 days, the contestants have to make use of their physical, social and political skills to win challenges, make friends, and decide who to vote out.

Jacobs did not end up being a particularly strong competitor in the physical components of the competition—but he excelled at both the social and political aspects.

In the season finale, which came down to a vote from …

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