3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Biden’s text-based announcement leaves networks searching for visuals [Video]

Categories
User Experience (UX) Design

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

With President Joe Biden announcing he would exit the 2024 race to return to the White House via text-based social media posts, TV networks were left digging for visuals to include in their coverage.

Announcing the decision via social media is perhaps a sign of the times β€” but it’s likely that most media thought the news might come in the form of a national TV address, which would have given them video and soundbites to pull from. 

The post almost immediately started to go viral as soon as it went live on social media β€” and many anchors resorted to reading the content of the text live off the post itself.

Networks also did not have graphics ready β€” even simple fullscreens with the text of the message …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads