Beyond the Booth: Maximizing Your Presence at Conferences and Tradeshows | Splash [Video]

Gone are the days of boring conferences. Today’s third-party events have evolved into epic, multi-day extravaganzas. They’re an opportunity to build brand awareness, make a lasting impression on buyers, and convert them to customer status. But standing out in these crowded events requires more than your traditional booth sponsorships — you’ve got to be strategic.

In this virtual chat, marketing leaders share tactical advice to help you to make intentional investments and build a comprehensive strategy for conferences and tradeshows.