Beyond Tennis powered by Infosys launches for next gen of fans | 15 January, 2025 | All News | News and Features | News and Events [Video]

Melbourne, VIC, Australia, 15 January 2025 | Tennis Australia

Tennis Australia today announced the launch of Beyond Tennis powered by Infosys, an innovative free gaming app that blends sport, artificial intelligence, social media, and storytelling.

Designed to captivate Gen Z, gaming enthusiasts, and tennis fans alike, Beyond Tennis allows users to step into the role of a player’s coach or agent, shaping the careers of AI-driven tennis players both on and off the court.

Beyond Tennis brings the digital generation closer to the sport by transforming traditional fan engagement into a futuristic experience. Using advanced AI engines, users can guide their players’ training and strategy, while chatting with them in a life-like simulation, while watching their season play out in real-time on social media.

This cutting-edge concept reimagines how fans connect with the sport while creating exciting new avenues for partnerships and competition.

“Beyond Tennis is the latest innovation in fan engagement, giving tennis fans and gaming enthusiasts a …