A social-media tribute to Coptic Christians. A billboard in Amish country. A visit to a revered Jewish gravesite.
While Donald Trump’s lock on the white evangelical vote is legendary, he and his campaign allies also wooed smaller religious groups, far from the mainstream.
As it turned out, Trump won by decisive margins, but his campaign aggressively courted niche communities with the understanding that every vote could be critical, particularly in swing states.
Voter surveys such as exit polls, which canvass broad swaths of the electorate, aren’t able to gauge the impact of such microtargeting, but some backers say the effort was worth it.
Just one week before the election, Trump directed a post on the social-media platform X to Coptic Christians in the United States —- whose church has ancient roots in Egypt. He saluted their “Steadfast Faith in God, Perseverance through Centuries of Persecution and Love for this Great Country.”
“This was the first time seeing a major …