Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies [Video]

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester,  a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers. 

Episode Highlights:

• [07:49] The Kiss of Beige: Breaking Free from Risk Aversion
• [14:27] The Power of Buyer-Driven Experiences
• [20:39 The Role of Buyer Personas in Driving Relevance
• [34:25] The Rise of AI and Its Implications for Marketing

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Short Apple Podcasts Link: https://apple.co/3QAP8rI

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Learn more about Skyword and what’s most relevant in enterprise content marketing at https://www.skyword.com

Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so (https://www.fame.so/?utm_medium=podcast&utm_source=bcast&utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&utm_source=bcast&utm_campaign=confessions-of-a-b2b-marketer)