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Beyonce Puts on Denim Boots In New Levis Launderette Ad Footwear News [Video]

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Strategic Partnerships and Alliances

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Beyonce has launched her latest foray into fashion. The global icon has revealed her latest partnership, and this time she’s working with Levi’s.

In her campaign, which contains multiple chapters, she recreates the company’s “Launderette” ad and supports their classic 501 style. For the images, the “Cowboy Carter” singer wore the 501 jeans, a white shirt, and a pair of denim boots.

Beyonce‘s campaign is titled “Reiimagine.” In it, she will reinterpret and reimagine various Levi’s ads. The original “Launderette” ad was release in 1985. Now Beyonce appears in it, walking into a laundromat and taking off her jeans before putting them in the dryer.

To hone focus on denim, Beyonce wore a pair of

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