BETC Paris underlines beats over blows in new campaign for Deezer adobo Magazine [Video]

PARIS, FRANCE — Deezer, the global music experiences platform, is back with the second installment of its “Live The Music” brand campaign, produced by BETC Paris. Taking the concept to the next level, Deezer’s latest ad transforms a boxing match into an electrifying dance battle, blending the iconic dance styles “voguing” and “waacking” with intense athleticism. 

The spot opens in a packed, high-energy arena, where two muscular boxers face off in front of a cheering crowd. Overhead, a frazzled production manager struggles to juggle work while keeping an eye on her mischievous teenage daughter, who seizes the moment to hijack the arena’s sound system and blast music from Deezer.

The boxing match suddenly transforms into a dance fight, with punches and jabs turning into voguing and waacking in a fluid choreography. This is not a regular dance-off. The boxers still want to win, throwing punches amidst their newfound rhythm. As the music builds to …