In a world saturated with data, marketers have never had more tools to target, optimise, and measure campaigns. But numbers alone can’t win hearts or inspire action – storytelling can.
Havas Media perfectly combined data with compelling storytelling that took the audience on a journey and cemented Matalan’s market position in a challenging retail landscape. The campaign, which generated £1.6m iRevenue, took home Best Use of Data & Signals at the first-ever Meta Agency Awards, in partnership with Campaign and Performance Marketing World.
Here’s how Havas and Matalan did it.
The partnership: campaign background
A popular retailer with value at heart, Matalan offers affordable fashion and homeware with a focus on family. However, the complex economic landscape of the last few years has impacted value retailers, with the level of inflation faced by families presenting a barrier to growth.
However, We Are Social and Statista Q researchfound that 63% of UK consumers pay …