PostedonSunday, December 29, 2024
It’s an encouraging sign for any creative industry when commissioned client work is expected to include serious artistic exploration. These films, from brands both mammoth and tiny, are perfect examples of this auspicious trend.
We were honored to publish all of these projects in The Stash Permanent Collection during 2024. They are listed here in reverse chronological order by their issue of publication.
NIKE “POMPIDOU 2024” (above)Issue: Stash 168
Rachel Murray, marketing and studio manager at Builders Club in London: “Nike asked us to collaborate on their Art of Victory exhibition at the iconic Centre Pompidou in Paris during the 2024 Olympic Games. The brief was to transform the Centre Pompidou into a canvas celebrating sport, culture, and innovation throughout the Games.
“One initial creative challenge was how to play with the building itself and create content tailor-made for the distinctive architecture of the Centre Pompidou. We also had to reconsider our approach to the films’ …
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