Best free CRM Software & Tools: The ultimate guide (2024 edition) [Video]

What does it take to go from a cold lead to a closed deal?

Ask any experienced sales rep, and they will tell—a whole lot.

Tracking customer data manually will not get you there, but using CRM is a great place to start.

In fact, your competitors are probably already using it since 91% of companies that employ 10 or more people use CRM.

Luckily, not all CRMs are expensive, and there are many free CRM software options for small teams, startups, and businesses that don’t have a budget to invest yet.

In this article, we analyze the best free CRM systems currently on the market, so you don’t need to look further.

What is a CRM software?

CRM is a software that manages all customer relationships.

The goal of CRM is to build and nurture stronger relationships with your leads and clients. It automates customer data, analyzes interactions, and gives consolidated view of every customer.

Before CRMs, most businesses would …