Best Ads of the Week: Liquid Deaths Pit Diaper & Powerades Athletes Code [Video]

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

From John Cooper Clarke’s punk poetry tribute to Zalando’s towel-stare wardrobe dilemma, this week’s campaigns deliver creativity, emotion and a touch of absurdity.

Liquid Death & Depend: Pit Diaper

Liquid Death and Depend team up for the Pit Diaper, a $75 pleather garment that lets concertgoers stay hydrated without leaving the mosh pit. Endorsed by Converge’s Ben Koller, the campaign features a retro infomercial riffing on the chaos of underground venue bathrooms.

Powerade: The Athletes Code by Ogilvy

Powerade’s new initiative ensures athletes can take mental health breaks without risking sponsorships. Created by Ogilvy, the campaign features stars including Alex Morgan and builds on the brand’s ‘Pause is Power’ platform to advocate for long-term cultural change in sports.