Beretta W3bicons: enter the world of digital art [Video]

Beretta Press Release

Beretta announces the launch of their first-ever AI-generated art collection, a bold new chapter in the Company’s journey that reaffirms our enduring dedication to innovation and design excellence.

For almost five centuries, Beretta has stood as a symbol of unparalleled craftsmanship, precision, and heritage. Today, in celebration of their 498th anniversary, Beretta embraces the future by fusing human genius with artificial intelligence.

“W3bicons” is the first digital art collection crafted at Beretta’s headquarters: a series of AI-generated and 3D modeled artworks, all inspired by the iconic Beretta M9/92FS. This collection of twenty unique pieces serves as an homage to those who aspire to explore new horizons through the lens of technology.

At the heart of the collection lies the legendary Beretta M9/92FS, a design icon recognized as one of the most enduring symbols of Italian excellence. Revered in action films and video games, the M9/92FS conquers the digital realm, …