Benin: Tapping the potential of luxury tourism [Business Africa] [Video]

In this Business Africa episode, you’ll get to meet the head of Benin’s first 5-star hotel. Also on the program, funding cultural and creative industry and we’ll look at how Morocco built an investor-friendly climate.

According to figures from the United Nations World Tourism Organization, international traveller arrivals in Africa in 2023 reached 96% of pre-pandemic levels.

This performance had placed the continent above the global average of 88%.

Luxury tourism has also returned to pre-covid levels and continues to grow.

Citing market studies in the global sector of luxury travel, consulting firm Deloite projected a compound annual growth rate of 7.6% until 2030.

In southern Africa, the sector should even exceed its 2019 results by the end of this year, The Southern & East African Tourism Update reported citing travel agency Go vacation Africa.

Mauritius and Morocco are other big names on the continent.

Benin is looking to position itself in this niche.

In mid-October, the country’s official …