![Bed Bath & Beyond brand is coming back to physical stores [Video]](https://marketingprohub.com/wp-content/uploads/2024/10/mp_712521_0_BedBathandBeyondjpg.jpg)
Beyond Inc. is looking to bring the Bed Bath & Beyond brand back to physical stores more than a year after it went out of business.
On Wednesday, Beyond Inc., which owns brands including Bed Bath & Beyond, Overstock and Zulily, said it’s investing $40 million in the Container Store Group.
Under this new partnership, the companies will utilize a section within the Container Store’s real estate locations to showcase the Bed Bath & Beyond assortment for kitchen, bath and bedroom, which will be co-branded.
BED BATH & BEYOND’S LIST OF STORE CLOSINGS
Container Store CEO Satish Malhotra said the company believes the partnership will help to deepen its relationship with customers, expand its reach and accelerate its return to positive same-store sales growth and profitability.
It would also mark a comeback for the Bed, Bath & Beyond brand, which filed for Chapter 11 bankruptcy protection in April 2023 after several failed attempts to turn around its business, and subsequently shuttered all of its physical store locations.
