Beauty Influencers Are Trying to Make Moo Deng Makeup Happen [Video]

Allure legitimized it with a fun video, and Cosmo cosigned the trend as well.

And the tutorials abound: Moo Deng makeup for work? Sure. There’s Moo Deng makeup for editorial too. Here’s a simple Deng-ification, and the pink mascara here is a nice touch. You can glow like Moo Deng with products (but honestly, the ring light is doing most of the heavy lifting here). And then there’s Moo Deng skin care! Of course!

But what does it mean? Is it absurd? Is it late-stage capitalism? Our innate desire for happiness as refracted through the lens of consumerism? Perhaps we seek to access our inner Moo Deng—adorable, ungovernable, confident—and the ritualistic application of cosmetics as we gaze into the mirror allows us time and space to consider how we might get there?

No, it’s beauty influencers trying to go viral …