With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona.
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime. But he has a unique edge in a competitive world—namely two superstar owners and … the gift of speech?
The talking equine’s name is Ricallen, a portmanteau of his passionate backers—Josh Allen, quarterback for the National Football League’s Buffalo Bills, and Formula 1 racer Daniel Ricciardo—who made the impulsive purchase as a symbol of their deepening bromance.
Can they ride this fiscally irresponsible decision all the way to the winner’s circle?
The wacky scenario, by the way, is mostly make-believe—except the BFF part—as Allen and Ricciardo chart new territory for Beats by Dre’s latest marketing campaign.
The two athletes star in a …