BANGKOK, THAILAND — Get ready to experience the thrill of cinema with Five Star Chicken’s latest campaign, “40 Years of Deliciousness That’s Worth Remembering.” Known for its wild and entertaining campaigns, Five Star Chicken previously captured the hearts of audiences with The Movies That Made (From) Us, a user-generated campaign that earned prestigious awards including a Bronze Lion at Cannes 2023, two-time Gold in One Asia, Silver in ADFEST, and Best of Storytelling in YouTube Works. Building on this legacy of creativity and engagement, Five Star Chicken, in partnership with BBDO Bangkok, is back with a campaign that promises to give you goosebumps.
Celebrating their 40th anniversary, Five Star Chicken proudly presents “40 Years of Deliciousness That’s Worth Remembering.” This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter …