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BBC Embraces Content Credentials to Verify Images [Video]

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Community Building and Management
The Content Credentials tag on a BBC article yesterday.

The BBC has embraced the Content Credentials system and will begin slapping X’s Community Notes-style explainers beneath imagery to show their authenticity.

The move from the British broadcaster, which operates all over the world, is to counter disinformation and reassure readers that what they’re seeing is genuine.

“How do we know what we can trust online?” Asks the BBC’s Nick Eardley. “The world is a pretty uncertain place at the moment, there’s the war in Gaza; conflict in Ukraine. 2024 is a huge year for elections all over the world and with deepfake videos and dodgy claims on the internet — it’s more important than ever that we know what we can trust.”

For example, violence has broken out in Haiti in the last few days, and a video showing a gun shootout in a cemetery has been verified by the BBC using the Content Credentials tool.

A Community Notes-style tag explains …

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