Bauer Medias GoLoud Goes Nationwide with New Campaign [Video]

Dynamo has rolled out a new above the line campaign for the Bauer Media-owned digital audio platform GoLoud.

The campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows.

According to Dynamo, the new campaign features both a brand and tactical approach, with the brand focusing on key genres from true crime to comedy to  lifestyle. According to art director Shane O’Hare: “With a mixture of bespoke photography, retouch and animation the creative dramatizes the intimacy of listening on GoLoud by anchoring listeners (and their ears!) in their favourite scenes. The brand tagline ‘Sounds Better With Us’ is the consistent theme throughout, fully cementing GoLoud’s  proposition.”

The podcast-specific element of the campaign takes a bold copy-led approach, showcasing four of GoLoud’s biggest podcasts – “Stall It”, “Talking Bollox”, “Hold my Drink” and “Mark …