Bargain supermarket makes big change to prices following Asda and Morrisons [Video]

A BARGAIN supermarket has announced huge price cuts this January as it follows in the footsteps of rivals Asda and Morrisons.

Supermarkets have signalled the start of a pricing war as they compete for customers looking to save cash after the festive season.

Iceland’s bid to attract cash-strapped shoppers has seen it launch its biggest ever Mega Deals event.

The promotion includes the return of its 10 for £10 deal across frozen favourites and its five for £5 deal on lunchbox snacks.

The 10 for £10 deal includes a range of tea time staples including Birds Eye crispy chicken dippers, potato Alphabites, Young’s fishcakes and Chicago Town pizzas.

The frozen foodspecialist has also increased the number of products in its £1 or less value range to more than 1,000 and introduced a buy two get one free deal on a huge range of …