Laser by Barco exhibitors include AMC Theatres, Cinemark, Cineplex, B&B Theatres, Elevate Entertainment Group, National Amusements and Malco Theatres
LOS ANGELES, June 26, 2024 /PRNewswire/ — Barco, the leader in laser cinema solutions, today revealed the launch of its new “Laser by Barco” marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With “Laser by Barco,” moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before.
The campaign is now live in movie theaters with Barco Laser Projection across the U.S., and on digital and social platforms, with global markets expected to follow over the coming months. Initially, Laser by Barco marketing initiatives will run in theaters including Cinemark, B&B Theatres, Elevate Entertainment Group, National Amusements, and Malco Theatres, among others. Rollout of Barco Lasermessaging at Cineplex Canada …