Bango DVM expands into retail, supporting Portugal’s Continente loyalty customers with Disney+ subscription [Video]

Bango PLC (AIM:BGO, OTCQX:BGOPF) chief marketing officer Anil Malhotra joined Proactive’s Stephen Gunnion with details of a new agreement with Continente, Portugal’s largest high-street retailer. This partnership leverages Bango’s Digital Vending Machine (DVM) to offer Disney+ subscriptions to Continente loyalty card members at a discounted rate. Malhotra described the promotion as a compelling Christmas offer, allowing members to access Disney+ for €1.99 for three months, with a 30% cashback incentive on their membership cards.

The partnership underscores the growing versatility of Bango’s bundling technology, extending its reach beyond telecommunications into banking and retail. Malhotra highlighted that this deal aligns with consumer trends, revealing survey results showing 58% of British consumers value subscription gifting as a year-long benefit.

Looking forward, Bango anticipates strong organic growth and continued success with its digital vending machine, as it secures new clients and industries. “Disney+ was a highlight for 2024,” Malhotra said, adding that the company sees significant opportunities …