Baileys breaks into the Mexican market where it sells millions of bottles [Video]

Think Baileys and an image of a cosy evening by the fire as winter rages outside is likely to come to mind, writes Cameron Charters.

But drinkers in the hotter climes of Mexico – the home of tequila with origins going back centuries – beg to differ.

They are snapping up bottles of the blend of Irish cream and distilled whiskey, making it the nation’s most popular Christmas liqueur.

Latest sales figures reveal more than seven million Mexicans enjoy downing the drink.

Paul Carton, the brand’s global marketing director, said: “Baileys is positioned as an adult treat and Latin American culture knows how to treat like no other, so it is no surprise that the region has embraced Baileys.”

Diageo, the drink’s multinational owner, revealed how Mexicans have a taste for Baileys as part of celebrations marking the 50th anniversary of the liqueur’s creation in 1974.

Though advertised as being Irish, with a label reading ‘Product …