Business leaders are more likely to report they have seen broadband providers advertising aimed at companies like theirs than similar advertising from banks or electricity providers, research from the B2Best survey has found.
Around 37% of decision makers at Irish companies agreed that they regularly see or hear advertisements by their broadband provider aimed at businesses like theirs compared to 32% for electricity providers and 30% for banks.
Some 29% of the 336 respondents to the Business Plus survey, conducted by Amárach Research, agreed that they regularly saw adverts from their broadband provider with a further 8% saying they strongly agreed.
A quarter of respondents agreed and 7% strongly agreed that they saw regular adverts from their electricity provider, and the same proportion (15%) said they either agreed or strongly agreed that they saw regular adverts from their bank.
Broadband providers also have the most relative advertising (32%) by a slight margin over electricity providers …