B2B vs B2C: differences & similarities [Video]

In this episode, Caroline clarifies the differences between B2B (business-to-business) and B2C (business-to-consumer) models. The video explains how these two models, B2B and B2C, influence company operations, marketing strategies, sales approaches, and customer relationship management.

By understanding these differences and similarities between B2B and B2C, businesses can better tailor their sales and marketing strategies to meet the specific needs of their target audiences.

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