B2B Social Media Content Trends for 2025 [Video]

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands.

New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge. According to the findings of the Netline B2B Content Consumption Report, the demand for engaging, personalized content is growing, driving the shift toward more authentic, relatable digital experiences.

As co-host of the Social Pros podcast, I was thrilled to sit down with strategists from Convince & Convert to discuss what brands need to have in their social media marketing playbook for the year ahead. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

You can watch the full video replayof the episode below, …