Do you sell products in the B2B market? Looking for a model to clearly differentiate your productās value? Discover a 5-step process for developing powerful B2B product positioning.
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š Other Notes From This Episode
ā Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/b2b-product-positioning-how-to-be-certain-your-product-sells
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ā° Timestamps
00:00 Intro
00:15 About April Dunford
06:26 Why is Product Positioning Important
12:09 Product Positioning Method Step 1: Assessing Competitive Alternatives
19:16 Product Positioning Method Step 2: Differentiating Capabilities
24:02 Product Positioning Method Step 3: Translating to Value
37:04 Product Positioning Method Step 4: Defining Target Customer Characteristics
40:40 Product Positioning Method Step 5: Choosing a Market Category
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