B2B Product Positioning: How to Be Certain Your Product Sells [Video]

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product’s value? Discover a 5-step process for developing powerful B2B product positioning.

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👁️‍🗨️ About April Dunford
– Website https://www.aprildunford.com
– Podcast https://www.positioning.show
– Books https://www.aprildunford.com/books
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– LinkedIn https://www.linkedin.com/in/aprildunford
– X https://x.com/aprildunford
– YouTube https://www.youtube.com/@positioningshow

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/b2b-product-positioning-how-to-be-certain-your-product-sells
– Connect with Michael Stelzner on Facebook https://www.facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:15 About April Dunford
06:26 Why is Product Positioning Important
12:09 Product Positioning Method Step 1: Assessing Competitive Alternatives
19:16 Product Positioning Method Step 2: Differentiating Capabilities
24:02 Product Positioning Method Step 3: Translating to Value
37:04 Product Positioning Method Step 4: Defining Target Customer Characteristics
40:40 Product Positioning Method Step 5: Choosing a Market Category

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