B2B isn’t Boring, it’s Big and Bold [Video]

It’s a myth as old as it is tired: B2B is Boring. With an increased focus and investment in brand and creativity, the opportunity for B2B marketing to be bold is greater than ever before. Watch this LinkedIn Collective Studio session as LinkedIn’s own Jia Hyun, VP of Strategic Accounts sits down with Scott Larson, SVP, Head of Global Creative at Salesforce to uncover how this tech titan balances brand and demand priorities, why Salesforce is investing more in brand, the components that make up an exceptionally ‘creative’ B2B campaign, how to measure impact, and more.