B2B Email Marketing & Managing Processes [Video]

Welcome to another exciting episode of Email Never Sleeps! In Episode 21, we dive deep into the intricacies of B2B email marketing and the art of managing processes with our special guest, Aubrey Miller Schmidt. Aubrey, a seasoned senior marketing manager with a rich background in education, graphic design, and email marketing, shares her journey and invaluable insights on building effective email processes from the ground up. 🌟

In This Episode:
0:45 – Aubrey Miller Schmidt’s Diverse Background
1:48 – Transition from Teaching to Email Marketing
3:00 – Building Trust and Managing Stakeholders
4:40 – Key Challenges in B2B Email Marketing
6:25 – Importance of Listening and Incremental Changes
8:00 – Wild West of Email Processes: Harnessing Control
10:00 – Common Elements in B2B Email Processes
14:00 – Dealing with Sales Leaders and Unique Personalities
16:00 – Testing and Personalization in B2B Emails
20:30 – Key Takeaways and Tricks of the Trade

Key Takeaways:
Building Trust: Trust is the foundation of any successful email process. Start by listening to and understanding your stakeholders’ goals and pain points.
Incremental Changes: Small, consistent improvements can lead to significant gains in the long run. Adapt and evolve your processes based on feedback and results.
Stakeholder Management: Identify and engage with both obvious and silent stakeholders to ensure all perspectives are considered and valued.
Effective Communication: Keep an open dialogue, educate your team, and explain the value and impact of email marketing on the organization.

Connect with Aubrey: Find Aubrey Miller Schmidt on LinkedIn for more insights and to ask any questions you might have about B2B email marketing and process management.
https://www.linkedin.com/in/aubreymiller/

Andrew Kordek
https://www.linkedin.com/in/andrewkordek/

#B2BEmailMarketing #EmailNeverSleeps #EmailMarketingTips #MarketingProcesses

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