Aviation Service Marketing – Consulting, Insurance, Technical Services, etc.

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Selling a service like consulting, insurance, reporting, medical services, training, or catering to aviation customers?

As diverse as these fields may be, they have several things in common:

A limited prospect pool. There are only so many business jets flying around!
A high trust barrier. Our customers have a high threshhold for trust, since they’re responsible for the safety and regulatory compliance of their plane or their fleet!
A long sales cycle. Mostly for the reasons listed above, but also because of the demographics of this group tends to be older, conservative, and consult many people for opinions before making a decision.

So considering all that, how to you make more sales and become more profitable? John and I discuss this, among other things, in this episode.

Transcript – Aviation Service Marketing – Consulting, Insurance, Technical Services, etc.

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