| Aviation Marketing by ABCI [Video]

In our latest book club discussion, we dove into Seth Godin’s marketing classic, “Purple Cow.” It’s been on our radar for a while, and we finally got around to it.

We’ve read other books by Seth Godin and similar titles, but this one had a unique spin that we were excited to explore.

Initial Reactions00:00-00:37 We kicked things off by sharing our first impressions of the book. Personally, I felt it was a blend of ideas from various marketing gurus like Blasier and Kennedy. It was fascinating to see how Godin combined these concepts into a cohesive message.

Publishing Dates00:37-00:57 Here’s a fun tidbit: I initially thought “Purple Cow” was inspired by Bill Glaser’s “Outrageous Marketing.” But, it turns out, “Purple Cow” came first in 2003, with “Outrageous Marketing” following in 2006. So, Glaser might have borrowed from Godin instead!

Outrageous Marketing History 00:57-01:29 Our conversation took a …