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Avenue Sports and Playmaker Announce Strategic Partnership to Expand Sports Private Equity Investments | PR Newswire [Video]

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Strategic Partnerships and Alliances

, /PRNewswire/ — The Avenue Sports Fund (“Avenue Sports”) and Playmaker Fund (“Playmaker”) today announced their formation of a strategic partnership aimed at transforming sports private equity investments across Europe and North America. The collaboration of Avenue Sports and Playmaker brings together two leading investment platforms to identify and capitalize on high-potential sports assets in a rapidly evolving landscape.

Through the alliance, Avenue Sports and Playmaker will combine their networks and expertise to source and execute differentiated investment opportunities. The core areas of investment focus include minority stakes in established leagues and sports-centric assets, and control ownership opportunities in emerging sports and media properties. Strong tailwinds, disruptive technologies, and the demand for informed capital have created an environment for the partnership to capitalize on emerging opportunities across sports and geographies.

“We’re very excited to partner with Playmaker and the Djorkaeff family, further enhancing the European footprint of our sports investments,” said Marc Lasry

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