Author webinar
Mairead Brady: Navigating Marketers Future Challenges: AI, Emerging Trends and Marketing Management Insights
18 November, 2024
This webinar explores the future challenges of marketing practitioner through the lens of AI, emerging trends and critical marketing management practices. Drawing from key concepts in Marketing Management, Professor Brady discusses agile marketing, customer-centric strategies, and integrated marketing leadership to help students and practitioner to navigate the rapidly evolving and often digitalised landscape of Marketing.
Find the title in our catalogue: https://www.pearson.com/en-gb/subject-catalog/p/marketing-management/P200000012196?view=educator
Slide deck: https://www.pearson.com/content/dam/one-dot-com/one-dot-com/netherlands/Brady-webinar-slides-2024.pdf