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Australia is banning social media for people under 16. Could this work elsewhere or even there? WSOC TV [Video]

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Global Marketing Strategies

It is an ambitious social experiment of our moment in history — one that experts say could accomplish something that parents, schools and other governments have attempted with varying degrees of success: keeping kids off social media until they turn 16.

Australia’s new law, approved by its Parliament last week, is an attempt to swim against many tides of modern life — formidable forces like technology, marketing, globalization and, of course, the iron will of a teenager. And like efforts of the past to protect kids from things that parents believe they’re not ready for, the nation’s move is both ambitious and not exactly simple, particularly in a world where young people are often shaped, defined and judged by the online company they keep.

The ban won’t go into effect for another year. But how will Australia be able to enforce it? That’s not clear, nor will it be easy. TikTok, Snapchat and Instagram have become so …

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