Audi Launches New AUDI Brand In China Without A Four Ring Logo [Video]

Strategic Partnerships and Alliances

Post author By Curator
Post date November 7, 2024

AUDI is Audi’s new EV sub-brand for the Chinese market, in collaboration with SAIC.
The AUDI E concept previews future production models without the four-ring logo.
The concept rides on a new architecture, has 764 hp and a 435-mile CLTC range.

Left hand, meet right. That seems to be Audi’s grand strategy with the launch of the new “AUDI” brand in China, a move they hope will strike a chord with local buyers. Beyond the all-caps name (as if shouting it will somehow make it cooler), this new venture drops the traditional four rings logo to “signal both the connection to and differentiation from the sister brand”. To mark the launch, Audi has unveiled a concept model called the AUDI E, offering a glimpse of what we can expect from the marque in China.

Audi, the mother brand, claims this identity offers the best of both worlds: “unmistakable Audi DNA meets China innovations.” …