POLAROID ANNOUNCED ITS PARTNERSHIP WITH ATP TOUR AS EYEWEAR GLOBAL PARTNERSHIP AND LORENZO MUSETTI AS A GLOBAL AMBASSADOR
LONDON, Jan. 28, 2025 /PRNewswire/ — ATP is proud to announce Polaroid Eyewear as the ATP Tour’s Official Eyewear Partner, through 2027. The iconic brand will activate at a selection of ATP Tour events and has announced top ATP player Lorenzo Musetti as Polaroid Eyewear Ambassador for 2025.
To view the Multimedia News Release, please click:https://www.multivu.com/atp-tour/9315551-en-atp-tour-polaroid-eyewear-global-partnership-lorenzo-musetti-ambassador-2025
Polaroid Eyewear is a pioneering international eyewear brand, one of the home brands of Safilo Group, renowned for its game-changing polarised lenses and products that combine functionality with stylish design.
The partnership will see the brand activate at the Mutua Madrid Open, the Internazionali BNL d’Italia, and the Swedish Open, unlocking exclusive experiences for fans. Benefits include prominent brand visibility, dedicated activation space in Fan Zones and a notable presence at kids’ activities on-site. …