ATLANTA, Ga. (Atlanta News First) – Throughout January, millions of Americans participate in “Dry January,” an attempt to go the whole month without drinking.
Vedant Pradeep’s research has taught him otherwise. The 28-year-old Georgia Tech alumnus is the founder and CEO of Reframe, an app that helps people reduce their drinking. His research shows that a more gradual decline, which he calls “Damp January,” achieves better long-term results.
“We started out trying to help out people with hypoglycemia,” Pradeep said.
But as many startups do, Pradeep pivoted when he noticed many of the people he was helping struggled with alcohol.
“Alcohol is a bad coping strategy, but it is a coping strategy,” Pradeep said.
Reframe, headquartered in Alpharetta, went live in 2020 and has surged to the top of health-app sales in the Apple Store. It offers voluminous options for people to help them cut back or quit drinking, including …