Ataboys Parenting the Planet Scores Red Dot Design Award [Video]

Design-led content studio Ataboy‘s animated spot Parenting the Planet, created for baby lifestyle company Munchkin’s Earth Month celebration, recently won a Red Dot Design Award. The studio visually supported the overarching storytelling used in Munchkin’s sustainability report that illustrates their commitment to saving the planet.

Munchkin creates products and packaging designed to be safe for animals and the earth. In addition, they’ve planted four million trees, provide funding for animal sanctuaries, and have the long-term goal implementing smart plastic technology for all their products. These plastics disappear from the earth and leave zero plastic waste.

Working with Munchkin’s chief brand officer/creative director Diana Barnes, Ataboy crafted a story highlighting the company’s commitment to green sustainability while following and incorporating visuals directly from their annual sustainability report. Barnes spearheaded the exploration of style for the illustrations that fit the brand’s messaging. The colorful tapestry guides viewers through Munchkin’s efforts to help the environment, using playful illustrations, …