As we enter the era of microtrends, how are marketers keeping up? [Video]

Are trends dead? Is marketing moving offline? Has short form killed narrative? The Drum Network gathered a panel to discuss the lay of the land in 2024.

Trends can seem to collapse just as soon as they emerge these days. By the time marketers react to a cultural moment, it’s old hat. Which, of course, poses a challenge for an industry built on speaking to consumers in a believable, au courant manner (not to mention, unfortunately, for journalists trying to write trends round-ups for the year that was).