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As social firms rake in profits spreading fake news, UK is left counting the cost with chaos & terrified communities [Video]

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Community Building and Management

Since last week’s sickening attack in Southport, social media has, unsurprisingly, been awash with ‘facts’ about the alleged attackers identity, race, religion and motivation as people try to make sense of the horrific murder of three little girls.

Unfortunately almost all of these ‘facts’ have been totally and utterly false. 

But such is the power of Facebook, X, Tiktok and a host of other platforms, used by billions daily, those lies have spread like wildfire.

And because those hugely influential social channels are barely regulated and take next to no responsibility for the content they publish, the fact the information is completely incorrect doesn’t matter one bit. 

In fact, because social media algorithms reward extreme views that reinforce people’s prejudices and fears, fake news is actually rewarded.

That is a terrifying thought. The more extreme the information, the further it will spread, irrespective of whether there is a grain of …

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