For our finance & utilities focus week, Jonathan Hassell of digital accessibility specialist Hassell Inclusion argues that, with new regulations, digital accessibility is now a must-have, not a nice-to-have.
Spend just a few minutes online, scrolling through social media, and you’ll be met with questions about your life insurance plans or your satisfaction with your bank account.
From email campaigns to online advertising, social media content to influencers, digital channels have become a mainstay of financial services marketing strategies.
But financial services companies are also some of the most regulated, particularly when it comes to how they market products.
To wit: here in the UK, earlier this year the Financial Conduct Authority (FCA) released new guidance on the use of memes, reels and gaming streams in the promotion of financial products, including more stringent rules for influencers. It warns that promoting non-FCA approved products could be a criminal offense.
Over the past year, many marketers will also have been getting …