As B2B marketing steps up creativity, what are ad execs favorite ads in the space? [Video]

For The Drum’s B2B focus week, we asked leading marketers in the space which ads they’d use to prove the claim that B2B ads don’t need to be boring.

Marketers have a love-hate relationship with the idea of a ‘creativity crisis’ in B2B. On the one hand, most B2B marketers are keen to put to bed the idea that the field is doomed to be B2C’s boring cousin. On the other, whether that’s true is a debate the industry just doesn’t seem to be able to stop having – under the guise of ‘consumerization’, ‘humanization’, or whatever the latest flavor is.