In an ever-evolving digital marketplace, safeguarding brand intellectual property has become a critical concern, especially in combating counterfeit products. Vineeta Dsouza, a key researcher in AI-driven brand protection technologies, explores how artificial intelligence (AI) innovations are shaping the future of intellectual property protection in online platforms.
The Growing Challenge of Brand Infringement
With the exponential growth of e-commerce, counterfeit trade has also surged, creating a significant threat to businesses globally. According to recent estimates, the counterfeit market could be worth over $2 trillion, threatening millions of legitimate jobs and the reputations of numerous brands. These illegal practices not only result in economic losses but also severely damage consumer trust. AI is stepping in to address this growing challenge with advanced systems capable of detecting counterfeit products before they reach consumers.
Advanced Authorization Mechanisms
Authorization checks play a vital role in curbing counterfeit goods in online marketplaces. Innovations such as digital certificates and blockchain-based authentication are transforming brand protection by …